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Terre d'Ecosse represents a dynamic new concept in the combined
promotional interests of Scottish Tourism, Trade and Culture
abroad.
At a time when Scotland is seriously analysing the severe
fall in the number of overseas visitors, and that the strength
of the pound impedes greater exports, it is essential that
both the public and private sectors identify and support intelligent
initiatives which provide a working solution for Scotland's
future.
Terre d'Ecosse is one such initiative. We are a private company,
based in Paris, and are dedicated to promoting Scotland within
the French market. For four years we have deliberately refrained
from advertising our activity in order to access the market
potential. We are now becoming firmly established in France
and are confident that we are in a position to provide the
necessary supporting activity to www.ecosse.fr.
We have struck upon a formula which our team invite you to
be part of. Our philosophy is simple; before you can expect
more French to travel to Scotland or to increase spending
in Scotland's flavour, you must at first bring Scotland to
them.
With both tourism and commercial experience to our credit,
we provide all-year-round promotion of Scotland within the
French market, stimulating the public's five senses simultaneously.
We create or convert large scale events on the French calendar
to Scottish themes. We import Scottish produce and provide
marketing consultancy and dynamic agency representation, while
at the same time guaranteeing product sampling and market
feedback. We organise corporate hospitality from Rugby VIP
tents to private banquets and co-ordinate event sponsorship
and product placement. We publish "The Albassador", the newsletter
promoting Scottish activity in France. We promote the Scottish
arts and hold a special license to organise public entertainement.
In each of these activities, the ecosse.fr website will important
visibility.
Do not under-estimate the potential of the French market nor
the relevance of the ecosse.fr website to your activity. Be
you the Owner of a Bed & Breakfast or the Director of
a Distillery, an Independent Weaver or a Hi-Tech Engineering
Firm, remember that France holds great esteem for Scotland
and those French who may escape our advertising campaign will
land upon www.ecosse.fr first anyway in their search for information.
A Terre d'Ecosse initiative: Terre d'Ecosse, 19 rue des mathurins
75009 Paris. Tel: +33(0)1 44 51 94 00. Fax: +33 (0)1 44 51
94 01. E-mail: info@ecosse.fr
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